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Form(ing) Opinions
 On Friday night I attended an event, which had all the trimmings of an exhibition launch - champagne, food platters and a room full of elegantly dressed people. My partner and I had been ‘handpicked’ to attend this event by Form. As the invitation also said, we were to spend an evening with Dinosaur Designs, who were visiting Perth with some of their latest work. The event would have been great, if Christmas shopping was what you had in mind, but I was a little disappointed. As Western Australia’s ‘peak professional association for designers, artists and craftspeople working in 3D media’ I expect more than a retail experience. I don’t want an opportunity to shop, I want an opportunity to exchange ideas, to build knowledge, and even some inspiration would be nice. How about something like the Powerhouse Museum’s wonderful D-Factory? Don’t get me wrong, I like shopping, especially for design. I also like shopping in cultural institutions like museums and galleries. And, I think that Form is doing a great job in forging ties with business. But, a big part of me also thinks that organisations like Form have to be careful to ensure that their retail side is part of the bigger picture and not the overriding feature of their organisation. Form now has a beautiful retail space in Perth’s botanical garden Kings Park, as well as a retail space in front of their curated gallery in Murray Street. What if Form moved their curated gallery space to the forefront of their Murray Street space, placing the shop behind it? Now that would be a launch worth attending! |
Posted by Lisa at 6:44 PM
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